![]() Unlike getting your own podcast transcript, you can’t download it or do anything with it. So, for many podcasters, this new update may not provide much benefit. Not only could that damage your search rankings your brand image could take a beating, too, if the transcript contained embarrassing or offensive errors. ![]() CON: The transcript could contain mistakes.You won’t be able to download them to post on your website or other platforms. CON: Podcasters don’t own their transcripts Apple does.Podcasters with established shows and large audiences stand to gain the most. Even podcasters who make the cut once may not get a transcript for every episode. CON: Apple probably isn’t making this available to every podcaster.PRO: If Apple decides to automatically transcribe your podcast, any spoken words said in the episode are now be searchable from the Apple Podcasts app.There’s definitely a few potential pros and cons. How does this affect my podcast on Apple? With the iOS 13 update, however, users can find them by search terms that appear in the transcripts of the podcast, not just the titles and subtitles. Other than those four things and a few other tips that sound like they should be part of some conspiracy show, podcasters have had to sit by and hope listeners would stumble across their podcasts while browsing categories. Focus on podcast SEO by including an SEO-optimized title and subtitle (i.e., they should clearly convey what your podcast is about).Create cover art with a clean design and clearly visible title.Contact Apple and beg them to include your podcast in one of their hand-picked lists.Land a spot on Apple’s “New & Noteworthy” list by hitting the jackpot with their mysterious algorithm of subscribers, new subscribers, ratings, and reviews.Why are searchable transcripts such a big deal?įor podcasters wanting to show up in iTunes searches, the secret to success has been something like the hunt for Bigfoot, with everybody vouching for their own “trick”: The search term will likely only yield a result for the spoken content in your episode if you’ve put your own transcript in the show notes, especially with this feature being so new and unclear on its exclusivity. You won’t see the transcript itself (a snippet, at best) unless you copy and pasted a transcript into the show notes. Go to the Podcasts app, type your key term into the search bar, and search! To search podcast transcripts in the Apple Podcasts app, you simply search for the key term in the search bar. ![]() Whether they only transcribe popular shows or a selected few, we do know the archive isn’t extensive. We don’t know Apple’s search algorithm with the new automatically transcribed podcasts. With nobody knowing exactly what the secret formula is at any given time, that left podcasters everywhere jumping through hoops to be discovered. That’s especially important to podcasters wanting to drive traffic to their website, sell a product or service, or attract paid sponsors. Podcasters have to put in a lot of effort just to get noticed.
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